Setting up a push ad campaign can seem complex, but with the right approach, advertisers can achieve excellent results. In this case study, we’ll walk you through the step-by-step process of launching a successful push traffic campaign using the TrafficHunt ad network, focusing on key elements such as targeting, budgeting, and creative optimization.

Objective

Our goal was to create a high-performing push ad campaign targeting US users with a focus on mobile traffic. We aimed to maximize conversions while maintaining an optimal CPC bid, ensuring efficient budget allocation and high-quality traffic.

Step 1: Campaign Setup

The first step involved navigating to the Buy Push tab in the TrafficHunt dashboard, where we:

  • Defined the campaign name and assigned it to a relevant ad group.
  • Selected the ad format—choosing Push S2, although options such as Push S1, Push RON, and Inpage Push were also available.

💡 Pro Tip: Consult your TrafficHunt account manager to identify the most profitable push traffic type for your offer.

Step 2: Geo Targeting and Budgeting

For this case, we selected the US geo, a competitive market that requires careful budgeting and bidding strategies.

  • CPC Bid: We used the “Minimum Prices” feature to determine the lowest possible bid for US traffic, which was $0.15 per click.
  • Budget Allocation:
  • Daily Budget: $50
  • Total Budget: $100 (allowing the campaign to run for 2 days)

By carefully controlling the budget, we ensured that the campaign would pause automatically once the maximum spend was reached.

Step 3: Targeting Configuration

Targeting the right audience is crucial for the success of any push campaign. Our targeting approach included:

  • Device Type: Mobile
  • Brand: Samsung
  • Operating System: Android
  • Language: English (with additional Spanish targeting to capture Spanish-speaking audiences in the US)

Additional targeting options such as:

  • Connection Type: Targeting users based on Wi-Fi or carrier networks.
  • IP Targeting: Allowing us to focus on specific segments, such as targeting users from particular ISPs or locations.

💡 Exclusion lists were also utilized to prevent the ads from being shown to unwanted segments.

Step 4: Traffic Source Optimization

Using TrafficHunt’s Referrer feature, we were able to:

  • Build a whitelist of high-performing sources to focus on quality traffic.
  • Create a blacklist to exclude underperforming sites, ensuring a better return on investment (ROI).

We also leveraged the Day Parting feature to schedule our ads during peak user engagement hours for better conversion rates.

Step 5: Creative Development

The creative stage is where we crafted compelling push ads to capture attention and drive action.

Each push creative consisted of:

  1. Creative Name: A unique identifier for easy tracking.
  2. Title: A short, eye-catching phrase to spark user interest.
  3. Main Text: A clear, engaging message encouraging the user to click.
  4. Destination URL: The landing page link where users would be directed.
  5. Macros: Used for tracking and optimizing ad performance.

Push Ad Creative Requirements:

  • Icon Image: 1 small image (format and size specified in the dashboard).
  • Main Image: A larger, attention-grabbing image to increase engagement.

💡 Our recommendation: Create at least 5 push creatives to ensure variety and optimal performance.

Step 6: Campaign Launch and Monitoring

Once all settings were configured, we reviewed our push ad campaign using the preview feature before launching. The TrafficHunt dashboard provided real-time analytics to track key performance indicators such as:

  • CTR (Click-Through Rate)
  • Conversions
  • Impressions vs. Clicks

Adjustments were made based on performance data to further optimize the campaign.

Key Takeaways and Results

  • CTR Optimization: Using multiple creatives and targeting the right audience helped achieve a 20% increase in CTR.
  • Budget Efficiency: By leveraging TrafficHunt’s budget control features, we achieved maximum conversions within our allocated spend.
  • Creative Testing: Regular updates to creatives kept engagement levels high, preventing ad fatigue.

Conclusion

By following a structured approach, advertisers can successfully launch and optimize push ad campaigns with TrafficHunt, achieving higher conversion rates and improved ROI.

If you have any questions or need further assistance with campaign setup and optimization, our TrafficHunt support team is available via Telegram and other social media channels.

Wishing you high profits and successful launches!
Yours,
The TrafficHunt Team