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Home Cooperation Models

CPM

Cost per thousand (CPM) is an online payment model where advertisers pay for every 1000 impressions of their advertisement. This is an ideal method of payment for advertisers who are primarily concerned with the number of times their ads are seen.

Smart CPM

The same model as CPM, but in this case the ad network only charges advertisers the sum of their competitor’s bid plus one cent.

CPC

Cost per click (CPC) is an online payment model where advertisers pay for each click‐through their ad receives. This is an ideal method of payment for advertisers who are primarily concerned with the actual number of click-throughs their ad received.
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