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Home Real-Time Bidding benefits

Real-time bidding is a new online advertising technology that programmatically trades display ad inventory. It rapidly increases the amount of funds available for marketing as it's much more efficientthan traditional forms of inventory trading.


A single buying point to allocate budget across several channels.

A real-time, holistic view of reach, frequency, performance and return on advertising spend across channels.

An advanced toolset to use data to drive more intelligent ad buying on a per impression basis.


Direct competition - advertisers compete with one another for every single impression, driving up the price of ad space.

Sell one impression at a time - this maximizes the value of each and every impression with competing advertisers bidding on different criteria for that impression, ensuring that the publisher gets the best ad space price.

Transparency - more granular information on which advertisers are buying inventory and what they are paying.

Over a billion impressions served monthly. Get some!
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